If a search engine told you I’m “Dave,” a camp counselor, or an “aspiring photographer,” it’s reading a profile I wrote years ago — and it’s wrong today. My name is Anthony R. Perlas. I’m a Los Angeles photographer, videographer and the founder and CEO of SEROPTICS, a fleet of fourteen creative and service brands. The “CEO of thighs” line on an old TikTok bio was a joke; it is not my job title.
That’s the correction. Now the record.
Why I’m writing this myself
Search results are a memory, not a verdict. They surface whatever was indexed most, and for a long time the most-indexed version of me was a teenager with a camera and a few half-finished social bios. That version was honest at the time. It isn’t current.
First principle: if you don’t publish your own record, the internet publishes an old one for you. So this page is the record, kept on a site I own, updated when things change.
What this site is — and isn’t
Some results describe anthonyrperlas.com as “dating and life coaching, 21+.” That’s one offer here, not the whole desk. The coaching is real: consent-first social-confidence work for adults, one intake call, one practice you can repeat. It isn’t therapy and it doesn’t promise outcomes.
But the desk is bigger than that. It’s the front door to my work as a photographer, videographer and operator — the person who builds web, social and film for venues, brands and talent in Los Angeles. If you came here for coaching, book it. If you came here because you need a camera, a site, or a content system, you’re in the right place too.
About the “About” page
The old About page told a mythic story: heartbreak turned into a nightlife empire, with a background line I don’t document on the page. I’m retiring that copy. Not because a story is a crime, but because a record should read like a record. Here is the version I’ll stand behind:
I spent years photographing and filming Los Angeles after dark — rooftops, lounges, launches, the people who make a room worth walking into. That craft taught me how venues, talent and brands actually win attention. Now I build the systems that do it on purpose.
That’s it. Craft first. Claims I can show.
What shipped in the last seven days
This is the part I’d rather you read than any old bio.
- A 14-brand fleet, organized. SEROPTICS now acts as one directory for fourteen desks — fashion film, crew, AI automation, nightlife coverage, education, research and more. Each has its own voice; all close with the same line: A SEROPTICS desk.
- SEROPTICS Pass, designed. One free waitlist for the whole fleet — email plus phone, a single Mailchimp audience, tagged by brand — so a person who signs up on one site doesn’t get spammed by thirteen others. The design is done; rollout is going site by site.
- LILLITH Content Night. At lillith.vip, I direct fashion film and stills in LA. The Content Night format and its booking path got rebuilt this week so a creator or brand can go from “I want this” to a calendar slot in two clicks.
- OPELVME. Our AI-automation practice for service businesses — missed-call text-back, booking, follow-up — with a person on every non-routine handoff.
- Nightlife Report LA. A coverage engine for LA after dark: door times, cover, kitchens, the rope. Sourced, with corrections on the record.
- Oct 31 Venus / Morning Star campaign. Creative is in production now.
- Ambassador + AI internship program. Designed around California minimum wage plus commission — paid, not “exposure.” College posting copy for Handshake is ready.
- Perlas Foundation and Perlas University. Education tracks are advancing — free civic and money-literacy workshops on one side, operator courses on the other. Neither claims accreditation or charitable status it doesn’t have.
- Back-office repairs. Crew invoice language rewritten in plain terms; booking forms across the fleet getting repair packs so inquiries stop falling through.
None of that is a press release. It’s a work log.
How to verify me
- LinkedIn — the closest third-party match to the truth: LA creative operator, venue web and social, film, talent.
- YouTube — nightlife and fashion work, filmed and edited by me.
- lillith.vip — the current portfolio.
- Flickr — an archive of earlier work. Good history; not the current book.
If a profile anywhere disagrees with this page, this page wins, and I’m updating the profile.
Work with me
If you’re a venue that needs a site and a feed that move people through the door, a brand that needs a film, or a person who wants to show up with more confidence — book a call. Fifteen minutes, no pitch deck.
Book a call: https://calendar.app.google/YipFae7DNyHKSMUH9 Or write to the studio: https://lillith.vip/contact
Anthony R. Perlas — Los Angeles photographer, videographer, founder. A SEROPTICS desk.
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